Not too long ago, I realized something about myself. And it wasn’t pretty.
I was pretty much killing myself to do all of the “shoulds” that a professional photographer is supposed to do. And it was exhausting.
I blogged three times a week. I posted on Instagram multiple times a day. I updated my Facebook page often. I was active on Pinterest. I even tried to be active on Twitter. All of this was on top of all of my other daily responsibilities.
I bought into the false assumption that, if something works for _______ (enter whatever celeb photographer you want), it will work for me, too. I should have known better. I’ve experienced that same phenomenon in other areas of my life. Why did I think it would be any different in my photography business.
You see, I forgot one of the most important rules of owning your own business: BE YOURSELF. In other words, YOU BE YOU.
Say YES to getting advice.
Say YES to making changes.
Say YES to improving.
But say NO to becoming a carbon copy of ANYONE else. It doesn’t matter how popular they are or how successful they are. Or how much money they make. Or how much money they promise that you will make. They are not you, and you are not them.
Say NO to listening and blindly following someone else’s directions without filtering this new information through YOUR business model and YOUR lifestyle.
Say NO to letting someone else define success for you.
I mentioned before that I’ve gone through this in other areas of life. I’ve seen it in parenting. And I’ve seen it in the running world. And I’ve seen it when it comes to “growing” a church.
It seems like so many popular people have their own keys to success—–> things that have worked for THEM. And that’s awesome! But their situation is not the same as yours. They have a different personality. A different skill set. Different resources. And so many other things……
That’s when the concept of YOU BE YOU becomes so important. You have to filter what everyone says through your own priorities, situation, and experiences. And that’s OK. And you will make some mistakes. And that’s OK, too.
One of my mistakes was trying to blog three times a week with my crazy schedule. The thing was, the content I was putting out wasn’t really helping me that much. (And, sadly, it wasn’t really helping anyone else, either.) I really should have gone with once a week. Or maybe twice a week. Less content. More substance.
The great thing about owning your own business is that you can learn from your mistakes. You can reset. Restart. Renew your vision. We each travel a different road. Our journeys are much different from each other. And that is absolutely OK.
This concept extends beyond those who own their own business, too. Most of you know that I am an avid runner. I read A LOT of blogs and information about running. (Yes, there really is that much info out there!) And I’ve learned to filter this information. For what works for me and my lifestyle. For what’s going to actually help me meet my OWN running goals. And that makes me much happier (and healthier) than jumping on every bandwagon that comes along.
I would love to hear from you. What do you think about the importance of filter information for your personal situation?